When it comes to corporate social investment (CSI), socio-economic development (SED) or broad-based black economic empowerment (B-BBEE), businesses need to dig deeper if they want to make a meaningful, sustainable impact. Too often, CSI / SED / B-BBEE strategies are set without gaining a full understanding of the real needs of the communities they will directly impact. As a result, the opportunity to dramatically change lives and add value is lost.

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